"Det är som att man trippar på någonting" : En studie om användarupplevelser och motivationskrafter inom interaktiv film

The aim of this thesis is to examine user experience and engagements in interactive cinema.A great deal of the research that is conducted today involves creating interactive films, toexplore and examine film structures. In this study, we build on this research by comparingthree different interactive film structures. To carry out our study, we have categorized threedifferent interactive films after three different models to define their narrative structureand interface. To examine the experiences of those structures we have performed anexperiment where we have collected data from the three different sources; interviews,observations and surveys. It is difficult to draw conclusions about how an interactive film should be constructed asdifferent structures apply to different narratives. Based on our research the conclusion canbe made that the combination between the narrative structure, the narrative content, theaesthetics, the implementation of interactivity and how the film’s interface is constructed ismore important than building a specific structure for an interactive film. Moreover, therespondents felt that interactive film in general was a positive experience and most of themhoped to see more of interactive film in the future